Accommodations Tax Advisory Committee

For more information about the application process, see our Accommodations Tax Application webpage.

Accommodations Tax Advisory Committee

9:30 a.m., Wednesday, October 24, 2018
Conference Room, City Services Building
921 North Oak Street, Myrtle Beach, SC  29577


A.  Call to Order

B.  FOIA Compliance Review

C.  Discussion of Requests for Funding and Funding Requirements for Fiscal Year 2018-19


Baseball at the Beach – $55,000
Promote Myrtle Beach through hosting exceptional baseball events that enhance the baseball programs for youth in our area.

Beach Ball Classic Tournament – $60,000
Provide a national tournament for Myrtle Beach that will bring national exposure through media (television, newspapers, magazines and internet).

Beach United FC – $20,000
Promote the integrity of Coastal Carolina Soccer Clubs and boost economic development to Myrtle Beach tourism by hosting a premier soccer tournament.

Carolina Master Chorale – $30,000
Professional quality performances of choral masterworks in concert nurture and elevate the culture and climate of Myrtle Beach.

Champion Autism Network – $14,850 
Solidify and promote Myrtle Beach as a cultural, enlightened destination that supports those with autism and other special needs through the Autism Friendly Destination Initiative.

Claire Chapin Epps Family YMCA – $53,500
Assists in advertising, promoting and marketing two major youth soccer tournaments that bring thousands of youth and adults to Myrtle Beach to use hotels, restaurants, entertainment and services, benefiting the local economy.

Coast Futbol Alliance – $30,000
Promote Myrtle Beach as one of the premier destinations for youth soccer tournament events in the country, producing economic impact for the city during non-peak season months.

Coastal SC Volleyball Tournaments – $10,000
Promote Myrtle Beach by hosting youth volleyball “Stay to Play” tournaments, typically held during non-peak season (January and February).

Crossroads Event Productions, Inc. – $50,000
Promote to bring musical performances and other performances to an underserved African-American community to celebrate the cultural and musical heritage of the community with a jazz festival.

EdVenture (formerly Children’s Museum of SC) – $55,400
Promote and increase attendance through the implementation of effective marketing strategies, targeting tourists as well as local community members and their visiting families. Funding will establish the Children’s Museum as an evolving attraction that encourages families to return to Myrtle Beach and view the city as a year-round family vacation destination.

Franklin G. Burroughs-Simeon B. Chapin Art Museum – $120,000
Supports the museum’s vital exhibition schedule, thereby continuing to build Myrtle Beach’s value as a recognizable tourist destination, broadening the overall image and draw of the city.

Five Points Business Association – $25,000
Promote Myrtle Beach by hosting musical, theatrical and shopping event (Holiday Event) full of holiday spirit in the city’s downtown business district.

First Presbyterian Concert Series – $20,000
Provides concerts by world-class performers at reasonable ticket prices for the community and tourists alike in order to increase awareness of the value of how cultural arts unites all people.

Grand Strand Chapter of the American Guild Organists – $10,000
Promote the arts by hosting the 2019 Southeast Regional Convention of the American Guild of Organists, June 9-12, 2019.

Grand Strand Juniors – $45,000
Promote the Winter Bump Classic and Coastal Volleyball Championships, bringing some of the most talented volleyball players in the country, along with their families, to Myrtle Beach.  Grant funding would help defray costs associated with the event.

Long Bay Symphony – $75,000
Providing entertainment, education and cultural diversity, the Symphony seeks to establish an attractive environment for regional attendees, out-of-state visitors and potential residents.  The Long Bay Symphonic Society supports an extensive music education program for young people.

Mingo Bay Classic Baseball Tournament (formerly Hawaiian Tropic Baseball Classic) – $20,000
The baseball tournament’s objective is to bring the very best high school teams from the northeast, mid-Atlantic and southern states to Myrtle Beach for the purpose of promoting and advertising the Grand Strand.

MB Film Festival – $15,000
The objective is to become one of the larger film festivals in the United States, to include industry networking, a film market, forums, screenings, social venues (brings press exposure).

Myrtle Beach Jeep Jam – $30,000
Promote the Myrtle Beach Jeep Jam weekend festival via television, radio, print and billboard advertising, celebrating Jeep culture and the Grand Strand lifestyle, drawing thousands of Jeep enthusiasts at the former Myrtle Square Mall site in April.

Myrtle Beach Pelicans – $5,000 
The purpose is to promote and host a baseball game at the Pelicans Stadium between two professional softball teams from National Pro Fastpitch.

Myrtle Beach Track and Field Club – $32,000
Promote Myrtle Beach via marketing and advertising, attracting more USA Track and Field events that will increase the visibility and public interest while recognizing the city as a world class sports tourism destination.

Native Sons Salt Games – $10,000
The objective is to promote the annual two-day beach festival in Plyler Park and downtown Myrtle Beach.  The festival features an array of events and activities for tourists and locals alike.

North South Game Committee – $25,000
Increase attendance at events involving the North-South All-Star Football Game Week as well as the Touchstone Energy Cooperatives Bowl (also known as the North-South All-Star Football Game here in Myrtle Beach).

Ocean Front Merchants Association – $150,000
Advertise and promote free family-friendly entertainment and Myrtle Beach as a unique seaside family destination through signature events, such as Fright Nights, Holidays on the Boardwalk and the Sun Fun Festival. World Amateur (formerly Myrtle Beach Golf Holiday) – $80,000
The World Am has three objectives.  First, bring visitors to our area during a historically slow week.  Second, to introduce new golfers and their guests to the Myrtle Beach area.  Third, to provide an event that creates a “story line” for a broad range of media.

Sons & Daughters of Italy – $25,000
Promote Myrtle Beach during October, Italian Heritage Month, while expanding the Columbus Day Festival that offers authentic Italian food, entertainment and arts and crafts.

South Atlantic Shrine Association (SASA) – $60,000
Promote the Myrtle Beach area as a world class retreat destination to members as well as holding SASA’s annual meeting, convention, parade and competitions in Myrtle Beach.

Special Olympics of SC – $135,000
Host the State Fall Games (includes seven sports:  bocce, bowling, disc golf, flag football, golf, soccer and volleyball) of the Special Olympics of SC in Myrtle Beach.

The Arts Grand Strand – $2,500
Promote the arts in the greater Myrtle Beach area by maintaining the website, social media activity and a complete calendar and guide to more than 700 fine arts and cultural events each year.

Waccamaw Arts and Crafts Guild – $38,000
Plan activities such as, but not limited to:  “free of charge” educational programs; opportunities for artists to display artwork; expand service on the internet; provide community outreach programs; and, provide faculty and forum where visitors and residents can interact, share ideas and gain information.

Sports Tourism Department, City of Myrtle Beach – $50,000
Increase economic impact of sports tourism by establishing a dedicated funding source to be utilized in attracting new or reoccurring events.  Examples include, but are not limited to, bid fees, rights fees and event-specific venue enhancements. 

Office of Financial Management and Reporting, City of Myrtle Beach...

City of Myrtle Beach – $320,000
Provides third year local match funding for the 4th Avenue Outfall Project.

City of Myrtle Beach – $135,354
Provides 12th year local match funding for the Reach Two Beach Renourishment Project.

City of Myrtle Beach – $200,000
Provides capital costs for active programming for public spaces. 

City of Myrtle Beach – $7,034,470 
Total of $6,422,470 for additional public safety costs associated with services needed for tourist population.
Total of $62,000 to assist with the cost of beach water quality testing and beach advisory postings.
Total of $550,000 to help defray costs of Convention Center marketing and promotion.

D.  Entertain Public Comment

E.  Discuss Additional Business, if any

F.  Adjourn