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Accommodations Tax Advisory Committee

For more information about the application process, see our Accommodations Tax Application webpage.

Accommodations Tax Advisory Committee

9:00 a.m., Wednesday, October 23, 2019
Conference Room, City Services Building
921 North Oak Street, Myrtle Beach, SC  29577


A.  Call to Order

B.  FOIA Compliance Review

C.  Discussion of Requests for Funding and Funding Requirements – Fiscal Year 2019-20


Baseball at the Beach – $55,000
Promote Myrtle Beach through hosting exceptional baseball events that enhance the baseball programs for youth in our area.

Beach Ball Classic Tournament – $60,000
Provide a national tournament for Myrtle Beach that will bring national exposure through media (television, newspapers, magazines and internet).

Beach United FC – $30,000
Promote the integrity of Coastal Carolina Soccer Clubs and boost economic development to Myrtle Beach tourism by hosting a premier soccer tournament.

Carolina Master Chorale – $30,000
Professional, quality performances of choral masterworks in concert nurture and elevate the culture and climate of Myrtle Beach.

Champion Autism Network – $25,300

Solidify and promote Myrtle Beach as a cultural, enlightened destination that supports those with autism and other special needs through the Autism Friendly Destination Initiative.

Claire Chapin Epps Family YMCA – $55,105
Assists in advertising, promoting and marketing two major youth soccer tournaments, bringing thousands of youth and adults to Myrtle Beach to use hotels, restaurants, entertainment and services, benefiting the local economy.

Coast Futbol Alliance – $30,000
Promote Myrtle Beach as one of the premier destinations for youth soccer tournament events in the country, producing an economic impact for the city during non-peak season months.

Coastal Highland Games – $5,000
Promote Myrtle Beach through hosting traditional Highland Games and festival to celebrate the Scottish culture and heritage.

Coastal SC Volleyball Tournaments – $10,000
Promote Myrtle Beach by hosting youth volleyball “Stay to Play” tournaments, typically held during non-peak season (February).

CrossFit Up Dog Beach Town Throw Down – $30,000
Promote Myrtle Beach through hosting a premier CrossFit competition, bringing competitors and their family members from the southeast.

Crossroads Event Productions, Inc. – $50,000
Promote to bring musical performances and other performances to an underserved African-American community to celebrate the cultural and musical heritage of the community with a jazz festival.

Cultural Arts Endeavor – $20,000
Assists a diverse cross-section of artists to cultivate their personal voice through art, while also helping to promote unity by exploring and supporting culture through a variety of art mediums.

Downtown Myrtle Beach Children’s Theatre – $8,000
Promote and present professional, quality produced and age appropriate entertainment for young audiences (local and visiting children), while developing a market for the new performing arts center to be located downtown.

EdVenture (formerly Children’s Museum of SC) – $50,000
Promote and increase attendance through the implementation of effective marketing strategies, targeting tourists as well as local community members and their visiting families.  Funding will establish the Children’s Museum as an evolving attraction that encourages families to return to Myrtle Beach and view the city as a year-round family vacation destination.

Franklin G. Burroughs-Simeon B. Chapin Art Museum – $120,000
Supports the museum’s vital exhibition schedule, thereby continuing to build Myrtle Beach’s value as a recognizable tourist destination, broadening the overall image and draw of the city.

Five Points Business Association – $10,000
Promote Myrtle Beach by hosting musical, theatrical and shopping event (Mistletoe Market Holiday Event) full of holiday spirit in the city’s downtown business district.

First Presbyterian Concert Series – $15,000
Provides concerts by world-class performers at reasonable ticket prices for the community and tourists alike in order to increase awareness of the value of how cultural arts unites all people.

Grand Strand Juniors – $50,000
Promote the Winter Bump Classic (January), Seashore Classic (February) and Coastal Classic Volleyball Championships (June), bringing some of the most talented volleyball players in the country, along with their families, to Myrtle Beach.  Grant funding would help defray costs associated with the event.

Grand Strand Pride – $10,000
Promote PRIDE in the Park, a program that helps create a more fulfilling culture for Myrtle Beach’s LGBTQ citizens and visitors alike.

Global Christian Professional Women’s Association – $15,000
Promote the Global Christian Professional Women’s Association, an annual conference to be held in Myrtle Beach July 31-August 1, 2020.

Kaaba Temple Shriners Association – $30,000
Promote Gala Conference offered in April 2019 in Myrtle Beach through advertising and marketing (print, mail, newspaper, internet and social media promotion).

Long Bay Symphony – $75,000
Providing entertainment, education and cultural diversity, the Symphony seeks to establish an attractive environment for regional attendees, out-of-state visitors and potential residents.  The Long Bay Symphonic Society supports an extensive music education program for young people.

Mingo Bay Classic Baseball Tournament (formerly Hawaiian Tropic Baseball Classic) – $20,000
The baseball tournament’s objective is to bring the very best high school teams from the northeast, mid-Atlantic and southern states to Myrtle Beach for the purpose of promoting and advertising the Grand Strand.

Myrtle Beach International Film Festival – $20,000
The objective is to become one of the larger film festivals in the United States, to include industry networking opportunities, a film market, forums, screenings and social venues (brings press exposure).

Myrtle Beach Jeep Jam – $30,000
Promote the Myrtle Beach Jeep Jam weekend festival via television, radio, print and billboard advertising, celebrating Jeep culture and the Grand Strand lifestyle, drawing thousands of Jeep enthusiasts at the former Myrtle Square Mall site in April.

Myrtle Beach Mini Marathon – $10,000
Purpose is to promote and host the 5K Mini Marathon and Doggie Dash in the city limits of Myrtle Beach to draw approximately 2,500 runners and their families to the city.

Myrtle Beach Shrine Club – $20,000
Promote and host a BBQ competition, called “Smoke on the Beach,” to be held at Burroughs & Chapin Pavilion Place (former Pavilion site).

Myrtle Beach World Am (formerly Myrtle Beach Golf Holiday) – $80,000
The World Am has the following three objectives:  first, bring visitors to our area during a historically slower week; second, to introduce new golfers and their guests to the Myrtle Beach area; and, to provide an event that creates a “storyline” for a broad range of media.

North South Game Committee – $25,000
Increase attendance at events involving the North-South All-Star Football Game Week as well as the Touchstone Energy Cooperatives Bowl (also known as the North-South All-Star Football Game) here in Myrtle Beach.

Ocean Front Merchants Association – $150,000
Advertise and promote free family-friendly entertainment and Myrtle Beach as a unique seaside family destination through signature events, such as Fright Nights, Holidays on the Boardwalk and the Sun Fun Festival.

Palmetto Partners’ FIRST Robotics Competition – $30,000
Host the Palmetto Regional Robotic Competition, February 27-29, 2020, which brings 64 teams (comprised of an average number of 43 participants per team), mentors and more than 100 volunteers from South Carolina and numerous states from around the country.  The goal is for each team to design, build and battle robots.

Sons & Daughters of Italy – $25,000
Promote Myrtle Beach during October, Italian Heritage Month, while expanding the Columbus Day Festival that offers authentic Italian food, entertainment and arts and crafts.

South Atlantic Shrine Association (SASA) – $98,500
Promote the Myrtle Beach area as a world class retreat destination to members as well as holding SASA’s annual meeting, convention, parade and competitions in Myrtle Beach.

South by Southeast – $7,500
Promote and advertise music outreach and education to enrich the community with musical arts through hosting a series of concerts at the Historic Myrtle Beach Train Depot.

South Carolina Robotics Education Foundation – $23,000 
Promote and host the FIRST LEGO League:  Carolinas Open Invitational, set for May 6-9, 2020, with 48 robotics teams from around the world competing at the prestigious competition.

Special Olympics of SC – $13,000
Host the State Fall Games (includes seven sports:  bocce, bowling, disc golf, flag football, golf, soccer and volleyball) of the Special Olympics of SC in Myrtle Beach.

The Arts Grand Strand – $2,400
Promote the arts in the greater Myrtle Beach area by maintaining the website, social media activity and a complete calendar and guide to more than 700 fine arts and cultural events each year.

The Keeper Foundation – $29,000
Promote an International Festival, bringing diverse cultures together to enjoy and experience music, dance, food and artifacts.

Waccamaw Arts and Crafts Guild – $38,000
Plan activities such as, but not limited to:  “free of charge” educational programs; opportunities for artists to display artwork; expand service on the internet; provide community outreach programs; and, provide faculty and forum where visitors and residents can interact, share ideas and gain information.

Sports Tourism Department, City of Myrtle Beach – $50,000
Increase economic impact of sports tourism by establishing a dedicated funding source to be utilized in attracting new or reoccurring events.  Examples include, but are not limited to:  bid fees, rights fees and event-specific venue enhancements. 

Office of Financial Management and Reporting, City of Myrtle Beach:

City of Myrtle Beach – $320,000
Provides fourth year local match funding for the 4th Avenue Outfall Project.

City of Myrtle Beach – $134,760
Provides 13th year local match funding for the Reach Two Beach Renourishment Project.

City of Myrtle Beach – $8,669,934
Total of $8,057,934 for additional public safety costs associated with services needed for tourist population.
Total of $62,000 to assist with the cost of beach water quality testing and beach advisory postings.
Total of $550,000 to help defray costs of Convention Center marketing and promotion.

D.  Public Comment

E.  Discuss Additional Business

F.  Adjourn