Accommodations Tax Advisory Committee
City of Myrtle Beach
Accommodations Tax Advisory Committee
9:00 a.m., Wednesday, October 28, 2020
851 Broadway Street, Myrtle Beach, SC 29577
ANYONE WHO REQUIRES AN AUXILIARY AID OR SERVICE FOR EFFECTIVE COMMUNICATION OR PARTICIPATION SHOULD CONTACT 843-918-1135 AS SOON AS POSSIBLE, BUT NO LATER THAN 48 HOURS BEFORE THE SCHEDULED EVENT.
A. Call to Order
B. FOIA Compliance Review
C. Approval of Meeting Minutes – October 14, 2020
D. Discussion of Requests for Funding and Funding Requirements – Fiscal Year 2020-21
Baseball at the Beach – $55,000
Promote Myrtle Beach through hosting exceptional baseball events that enhance the baseball programs for youth in our area.
Beach Ball Classic Tournament – $60,000
Provide a national tournament for Myrtle Beach that will bring national exposure through media (television, newspapers, magazines and internet).
Beach United FC – $30,000
Promote the integrity of Coastal Carolina Soccer Clubs and boost economic development to Myrtle Beach tourism by hosting a premier soccer tournament.
Carolina Master Chorale – $30,000
Professional, quality performances of choral masterworks in concert nurture and elevate the culture and climate of Myrtle Beach.
Champion Autism Network – $14,000
Solidify and promote Myrtle Beach as a cultural, enlightened destination that supports those with autism and other special needs through the Autism Friendly Destination Initiative.
Claire Chapin Epps Family YMCA – $52,000
Assists in advertising, promoting and marketing two major youth soccer tournaments, bringing thousands of youth and adults to Myrtle Beach to use hotels, restaurants, entertainment and services, benefiting the local economy.
Coast Futbol Alliance – $30,000
Promote Myrtle Beach as one of the premier destinations for youth soccer tournament events in the country, producing an economic impact for the city during non-peak season months.
Coastal SC Volleyball Tournaments – $8,000
Promote Myrtle Beach by hosting youth volleyball “Stay to Play” tournaments, typically held during non-peak season (February).
CrossFit Up Dog Beach Town Throw Down – $30,000
Promote Myrtle Beach through hosting a premier CrossFit competition, bringing competitors and their family members from the southeast.
Crossroads Event Productions, Inc. – $50,000
Promote to bring musical performances and other performances to an underserved African-American community to celebrate the cultural and musical heritage of the community with a jazz festival.
EdVenture (formerly Children’s Museum of SC) – $35,000
Promote and increase attendance through the implementation of effective marketing strategies, targeting tourists as well as local community members and their visiting families. Funding will establish the Children’s Museum as an evolving attraction that encourages families to return to Myrtle Beach and view the city as a year-round family vacation destination.
Franklin G. Burroughs-Simeon B. Chapin Art Museum – $100,000
Supports the museum’s vital exhibition schedule, thereby continuing to build Myrtle Beach’s value as a recognizable tourist destination, broadening the overall image and draw of the city.
Grand Strand Juniors – $35,000
Promote the Winter Bump Classic (January), Seashore Classic (February) and Coastal Classic Volleyball Championships (June), bringing some of the most talented volleyball players in the country, along with their families, to Myrtle Beach. Grant funding would help defray costs associated with the event.
Keepers Foundation – $12,000
Promote the International Festival that brings diverse cultures together to enjoy and experience music, dance, food and artifacts.
Long Bay Symphony – $75,000
Providing entertainment, education and cultural diversity, the Symphony seeks to establish an attractive environment for regional attendees, out-of-state visitors and potential residents. The Long Bay Symphonic Society supports an extensive music education program for young people.
Myrtle Beach International Film Festival – $20,000
The objective is to become one of the larger film festivals in the United States, to include industry networking opportunities, a film market, forums, screenings and social venues (brings press exposure).
Myrtle Beach Jeep Jam – $15,000
Promote the Myrtle Beach Jeep Jam weekend festival via television, radio, print and billboard advertising, celebrating Jeep culture and the Grand Strand lifestyle, drawing thousands of Jeep enthusiasts at the former Myrtle Square Mall site in April.
Myrtle Beach Mini Marathon – $10,000
Purpose is to promote and host the 5K Mini Marathon and Doggie Dash in the city limits of Myrtle Beach to draw approximately 2,500 runners and their families to the city.
Myrtle Beach Shrine Club – $20,000
Promote and host a BBQ competition, called “Smoke on the Beach,” to be held at Burroughs & Chapin Pavilion Place (former Pavilion site).
Myrtle Beach World Am (formerly Myrtle Beach Golf Holiday) – $70,000
The World Am has the following three objectives: first, bring visitors to our area during a historically slower week; second, to introduce new golfers and their guests to the Myrtle Beach area; and, to provide an event that creates a “storyline” for a broad range of media.
North South Game Committee – $25,000
Increase attendance at events involving the North-South All-Star Football Game Week as well as the Touchstone Energy Cooperatives Bowl (also known as the North-South All-Star Football Game) here in Myrtle Beach.
Ocean Front Merchants Association – $150,000
Advertise and promote free family-friendly entertainment and Myrtle Beach as a unique seaside family destination through signature events, such as Fright Nights, Holidays on the Boardwalk and the Sun Fun Festival.
Palmetto Studios Arts Alliance – $40,000
Host South Carolina’s largest weekend comic book convention and STEM fair to promote the arts and sciences while bringing tourism to Myrtle Beach; the events will support local children’s charities.
Sons & Daughters of Italy – $25,000
Promote Myrtle Beach during October, Italian Heritage Month, while expanding the Columbus Day Festival that offers authentic Italian food, entertainment and arts and crafts.
South Atlantic Shrine Association (SASA) – $98,500
Promote the Myrtle Beach area as a world class retreat destination to members as well as holding SASA’s annual meeting, convention, parade and competitions in Myrtle Beach.
Sonshine Recovery Ministries (Concert of Hope) – $10,000
Promote a community summer gospel music expo with locally and nationally recognized artists performing at a one-day event.
Special Olympics of SC – $13,000
Host the State Fall Games (includes seven sports: bocce, bowling, disc golf, flag football, golf, soccer and volleyball) of the Special Olympics of SC in Myrtle Beach.
The Arts Grand Strand – $500
Promote the arts in the greater Myrtle Beach area by maintaining the ArtsGrandStrand.org website, social media activity and a complete calendar and guide to more than 700 fine arts and cultural events each year.
Waccamaw Arts and Crafts Guild – $38,000
Plan activities such as, but not limited to: “free of charge” educational programs; opportunities for artists to display artwork; expand service on the internet; provide community outreach programs; and, provide faculty and forum where visitors and residents can interact, share ideas and gain information.
Waves of Praise Gospel Festival (Coastal Broadcasting and Reggie Dyson) – $110,000
Promote Myrtle Beach by hosting the Waves of Praise Gospel Festival.
Sports Tourism Department, City of Myrtle Beach – $50,000
Increase economic impact of sports tourism by establishing a dedicated funding source to be utilized in attracting new or reoccurring events. Examples include, but are not limited to: bid fees, rights fees and event-specific venue enhancements.
Office of Financial Management and Reporting, City of Myrtle Beach:
City of Myrtle Beach – $320,000
Provides annual local match funding for the 4th Avenue Outfall Project.
City of Myrtle Beach – $134,760
Provides 14th year local match funding for the Reach Two Beach Renourishment Project.
City of Myrtle Beach – $8,669,934
Total of $8,057,934 for additional public safety costs associated with services needed for tourist population.
Total of $62,000 to assist with the cost of beach water quality testing and beach advisory postings.
Total of $550,000 to help defray costs of Convention Center marketing and promotion.
E. Public Comment
F. Discuss Additional Business