Accommodations Tax Advisory Committee

Accommodations Tax Advisory Committee
9:00 a.m., Wednesday, December 14, 2016
Conference Room, City Services Building
921 North Oak Street, Myrtle Beach, SC 29577


A. Call to Order

B. FOIA Compliance Review

C. Approval of November 9, 2016, Minutes

D. Discussion of Requests for Funding & Funding Requirements:

Myrtle Beach Police Department – $802,214
Beach Services – To provide for the highest quality safety services and to create a safer environment for the public through rescue, education, outreach, medical aid, beach management, enforcement and prevention through additional personnel, response vehicles, rescue equipment, training, and safety programs.

Beach Ball Classic Tournament – $ 60,000
Provide a national tournament for Myrtle Beach that will bring national exposure through media such as; television, newspapers, magazines and the Internet.

Carolina Country Music Festival – 100,000
Promote the Carolina Country Music Festival for Myrtle Beach with out-of-market advertising through media such as; TV, radio, digital, print and social media.

Carolina Master Chorale – $30,000
Professional quality performances of choral masterworks in concert, nurturing and elevating the culture and climate of Myrtle Beach.

Champion Autism Network – $20,850
Solidify and promote Myrtle Beach as a cultural, enlightened destination that supports those with autism and other special needs while increasing tourism in the shoulder months through art and literary programs and events.

Children’s Museum of South Carolina – $59,400
Promote and increase attendance through the implementation of effective marketing strategies which will target tourists, as well as local community members and their visiting families. Funding will establish the Children’s Museum as an evolving attraction encouraging families to return to Myrtle Beach and view Myrtle Beach as a year-round family vacation destination.

Claire Chapin Epps Family YMCA – $50,000
To assist in advertising, promoting and marketing of two major youth soccer tournaments that will bring thousands of youths and adults to the City to use hotels, restaurants, entertainment and services to benefit the economy.

Coast Futbol Alliance – $40,000
To promote Myrtle Beach as one of the premier destinations for youth soccer tournament events in the country, producing economic impact for the city during non peak-season months.

Coastal Uncorked – $60,000
Promote Myrtle Beach through hosting an annual food event celebrating the variety of culinary offerings of Myrtle Beach. The event is designed to bring tourists to the area to experience cuisine as well as the many other amenities the City has to offer

Coastal Youth Ballet Theatre – $60,000
Cultural enrichment of the Grand Strand area through dance education and training. Conduct community outreach programs in area schools to acquaint children about Performing Arts, dance in particular.

Crossroads Event Productions, Inc. – $30,000
To promote and bring musical and other performances into an underserved African-American community to celebrate the cultural and music heritage of the community with a jazz festival.

Crown of the Carolina Foundation – $75,000
To host a gymnastics competition “Coastal Classic Gymnastics Invitation” here in Myrtle Beach bringing in competitors from around the country and internationally.

Franklin G. Burroughs - Simeon B. Chapin Art Museum – $120,000
Support of the Museum’s vital Exhibition Schedule thereby continuing to build our value as a recognizable tourist destination that broadens the overall image and draw of Myrtle Beach.

Five Points Business Association – $22,000
To promote Myrtle Beach by hosting three unique events in the Historic Boardwalk District (1) Cyclovia Five Points, showcasing a physically active, walkable and biking community, (2) Plaza City Market, offering visitors a place to experience free entertainment and an opportunity to purchase local, unique items they may want to take back home, and (3) a Holiday Event, offering music, and holiday spirit.

First Presbyterian Concert Series – $20,000
To provide concerts by world-class performers at reasonable ticket prices for our Community and tourists in order to increase awareness of the value of the cultural arts in uniting all people.

Gilmore Entertainment – $155,400
To promote and attract new visitors to Myrtle Beach by introducing a new entertainment tourism market, adding fourteen (14) celebrity concert events and three (3) special events: Broadway Workshop – A 5-day, high level performance and entertainment educational youth camp; National Clogging Competition; and Musical Competition inviting schools from all over the United States to compete.

Grand Strand Juniors – $60,000
To promote the Winter Bump Classic and Coastal Volleyball Championships bringing in some of the most talented volleyball players in the country along with their families to Myrtle Beach. Grant funding would help defray costs associated with the event.

Italian American Heritage Foundation – $48,500
To provide the City of Myrtle Beach and opportunity to be the Host-City for the Italian-American Heritage Festival and Parade (Columbus Day), creating significant economic impact to the City during a non-peak season month.

Long Bay Symphony – $75,000
By providing entertainment, education and cultural diversity, the Symphony seeks to establish an attractive environment for regional, out of state visitors, as well as potential residents. The Long Bay Symphonic Society supports an extensive music education program for young people.

Mingo Bay Classic Baseball Tournament ( Formerley Hawaiian Tropic Baseball Classic) – $20,000
The objective of this baseball tournament is to bring the very best high school teams from the northeast, mid-Atlantic and Southern states to Myrtle Beach for the purpose of promoting and advertising the Grand Strand.

Myrtle Beach Downtown Redevelopment Corporation – $150,000
To provide free, family-friendly events and promotions throughout the year that showcase the boardwalk entertainment district and the Myrtle Beach Area.

MB Film Festival – $20,000
The objective is to become one of the larger film festivals in the United States, to include industry networking, a film market, forums, screenings, social venues, which will bring press.

Myrtle Beach Highland Games – $40,000
To promote the Myrtle Beach Highland Games, a cultural and athletic event bringing awareness to the Scottish and Irish Gaelic Culture of the Carolinas in the form of the Scottish Games, drawing attendees from 23 states and 3 territories of Scotland, as well as 2 from Canada.

MB Golf Holiday – $65,000
The World Am has three objectives 1) Bring visitors to our area during a historically slow week, 2) Introduce new golfers and their guests to the Myrtle Beach area, 3) Provide an event that creates a “story line” for a broad range of media.

Myrtle Beach Pelicans – $10,000
The purpose is to promote a National Pro Fastpitch (NPF) Series, formerly the Women’s Pro Softball League at Pelicans Ball Park

Native Sons Salt Games – $30,000
The objective is to promote the annual two-day beach festival in Plyler Park, Myrtle Beach. The Festival features an array of events and activities for tourists and locals alike.

North South Game Committee – $25,000
Increase attendance at events involved in the North-South All-star Football Game week as well as the Touchstone Energy Cooperatives Bowl, also known as the North-South All-Star Football Game here in Myrtle Beach.

Ocean Front Merchants Association – $63,000
To advertise and promote free family-friendly entertainment and Myrtle Beach as a unique seaside family destination through signature events such as Fright Nights, Holidays on the Boardwalk, and the Sun Fun Festival.

Palmetto Event Productions, Inc. – $30,000
Advertising and promoting for the Beach Boogie and BBQ Festival, sanctioned by the Kansas City Barbeque Society here in Myrtle Beach.

Palmetto Partners – $30,000
To host the Palmetto Regional Robotic Competition with 66 teams comprised of approximately 35 students and six mentors each from South Carolina and states around the Country. The goal is for each team to design and build a robot.

Palmetto Studios Arts Alliance – $65,000
Promote Myrtle Beach through hosting a Comic book, fantasy, Sci-Fi and Horror Convention.

Sons & Daughters of Italy – $25,000
To promote Myrtle Beach during the Italian Heritage month of October while expanding the Columbus Day Festival offering up authentic Italian food, entertainment and arts & crafts.

(SASA) South Atlantic Shrine Association – $60,000
To promote the Myrtle Beach area as a destination retreat to members as well as holding SASA’s annual meeting, convention, parade, and competitions in Myrtle Beach.

South by Southeast – $15,000
To promote and advertise music outreach and education, while enriching the community with musical arts and hosting a series of concerts in the Myrtle Beach Train Depot.

The Arts Grand Strand – $32,000
To support the arts and attract visitors, people relocating, and corporations by clearly showing a vibrant art scene by providing and maintaining a website containing multiple calendars and a guide to the fine arts.

Waccamaw Arts & Crafts Guild – $36,000
Plan activities such as, but not limited to, scheduled free of charge educational programs, opportunities for artist to display their works, expanding service on the internet, community outreach programs, and providing faculty and forum where residents and visitors alike can interact, share ideas and gain information.

City of Myrtle Beach – $320,000
Second year local match funding for the 4th Avenue Outfall Project.

City of Myrtle Beach – $137,276
Ninth year local match funding for the Reach Two Beach Nourishment Project.

City of Myrtle Beach – $7,034,470
$6,422,470 for additional public safety cost associated with providing for tourist population.
$62,000 to assist with the cost of beach water quality testing and beach advisory postings.
$550,000 to help defray the cost of Convention Center marketing and promotion.

E. Entertain Public Comment

F. Discuss Additional Business, if any

G. Adjourn